Justin Bieber's style is consistent in every video and appearance that he makes. For example, his hair is always style in the same way, with the iconic come-over. His clothing involves a shirt, jeans and hi-top trainers. This creates an image motif, as he is dressed in a way to represent teenagers of his age. The main house colour that represents Justin is purple. This has been emphasised effectively through his clothing, CD album, website and fan merchandise. It allows his target audience to identify that a product belongs to him without even seeing an image of him. Purple is a colour that lies between pink and blue, so Justin is intended to attract both genders aged 7+.
