Nowadays, many artist's try to create a distinct an original image or trait for themselves, that is different and unique to other contemporary artists - often called a niche. They do this in order to create a statement and impact the current music market, which will inevitbly create a lot of publicity and attention for themselves. Their pecific niche may attract many unintended viewers, given the artist a broader audience of interest. Their 'niche' may be such things to do with the way they dress, sing and act. An example of a music artist that has created a niche for themself is Lady GaGa. Lady GaGa came onto the music scene in 2008 with her no.1 hit 'Just Dance'. As she progressed through her music career she began to exploit a very unique appearance and fashion sense that took the world by amazement as well as detestation.
Not only does Lady GaGa make an impact when at work - making her up-coming music videos, but she is persistant in creating an impact on people in public; turning heads and dropping jaws as she struts her stuff down the red carpet of the VMA awards. Above our some examples of how Lady GaGa likes to present herself to her audience and the media. GaGa is an atist that has gone further than any other music artist when it comes to fashion. She has obliterated the stereotype of how all celebrities dress in the most expensive apparel and jewellery, and has given herself her own iconic branding. However, some niches may be unintentional as well as tentional. For example, we could say that Amy Winehouse created a 'niche' for herself by becoming a renowned drug abuser.
